Publications

Attitudes to Digital Switchover

30 March 2004

Attitudes to Digital Switchover: The impact of digital switchover on consumer adoption of digital television

A study on how switchover to digital television, and the announcement of a firm timetable for switching off analogue terrestrial transmissions, would affect and be perceived by different sectors of the population, and the impact this would have on adoption levels and purchasing intentions. The report is based on extensive survey work, consultation, and focus group discussion. It is the final of three reports prepared for the Digital Television Project by The Generics Group.

Attitudes to Digital Switchover PDF (978kb)

Further Information:
Press Notice: Consumers Are at the Core of Digital Switchover - Timms

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